How Greyhound Creative Uses AI to Enhance Creative Work
At Greyhound Creative, we’ve built our reputation on delivering powerful, story-driven content for a wide range of clients—from global names to local businesses, hospitality groups, and SMEs across Suffolk.
Since launching during the pandemic, our team has grown into a full-service creative agency offering video production, photography, graphic design, branding, website development, and social media management. Creativity is at the heart of everything we do—but in a fast-paced digital world, it’s just as important to work efficiently and stay adaptable.
That’s where AI comes in. We’ve integrated a range of AI tools that have seemingly just appeared out of nowhere, that are now integrated into our day-to-day processes to improve how we work, deliver faster results for our customers, and leave more room for creative thinking. Here’s how we’re using AI across the various different areas of our agency.
1. Adobe Audition/Premiere Pro: Efficient, Professional Audio Editing
High-quality audio is a key part of our video production services, whether we’re filming a brand promo, a behind-the-scenes documentary, or a hospitality feature. With Adobe Audition’s AI audio cleanup tools, and the ability to fine-tune this tool, we can remove noise, enhance clarity, and improve overall sound quality—without slowing down our editing process.
The result: polished audio that complements the visuals and keeps the message clear, whatever the format.
2. Lightroom and Photoshop: Smarter Image Editing with AI
We regularly work on location, so having control over the final image is essential. Adobe Lightroom’s Generative Remove tool helps us quickly edit out unwanted elements like clutter, passersby, or background distractions, while Photoshop’s AI Generate supports creative expansion—whether we’re working on social media assets, branding visuals, or professional staff headshots.
These features allow us to maintain high standards in both our photography and graphic design work while streamlining our post-production.
3. ChatGPT: Support for Planning, Content, and Collaboration
We use ChatGPT across multiple parts of our agency—from generating ideas and drafting blog posts to creating Instagram strategies, video storyboards, and organising internal team projects.
As part of our social media management and content planning work, ChatGPT helps us stay consistent, correct any grammatical errors (oops!), organise our activities for a variety of clients. It’s also useful for writing proposal outlines, brainstorming campaign angles, and more.
4. Remarkable 2: Turning Handwritten Ideas into Action
Our Remarkable 2 tablets are a core part of how we plan, sketch, and brainstorm ideas for upcoming shoots, branding projects, or website designs. They allow us to handwrite notes or storyboards during meetings and instantly convert them to typed text—saving time and keeping our creative process organised and backed up to the cloud – key when you have so much on the go at one time.
This tool supports the way we work on the move, helping us bridge the gap between quick ideas and structured project development.
Why It Matters
Incorporating AI into our workflow has helped us deliver work more efficiently and stay agile in how we manage projects. From photography and video production to branding, social media, and website development, these tools support the creative process—giving our team more time to focus on storytelling, design, and strategy!
At Greyhound Creative, we see AI not as a replacement for creativity, but as a way to strengthen it—making space for new ideas while ensuring we meet the practical demands of every project.
If you’re looking to collaborate on a creative project—whether it’s a rebrand, a website redesign, or a complete content strategy—get in touch. We’d love to hear from you.