When you sit down to plan your digital marketing strategy, you may wonder should we focus on video or photography?
It’s a fair question. Budgets aren’t unlimited, video content is far less economical than photography, time is precious, and every business wants to make sure they’re investing in the type of content that will actually deliver results. Video can seem like the flashy option, while photography often feels like the safe, reliable choice.
But here’s the truth: it isn’t about choosing one or the other. The businesses that really succeed with their digital marketing today are the ones who learn how to use both video and photo content together in harmony. And while some regions have caught onto this trend years ago, we believe that Suffolk businesses are only just beginning to see the full potential of professional content marketing.
The exciting news? Those that are jumping on board are starting to reap the rewards, video is fast becoming the language of the internet — it’s how people discover, connect, and engage with brands in real time.
Let’s face it: traditional advertising doesn’t carry the same weight it once did. Leaflets, newspaper ads, or a generic post on Facebook simply won’t grab attention in the same way. People are scrolling past quicker than ever, and businesses need to stand out.
That’s where content marketing shines. Instead of interrupting your audience, it invites them in. Great content tells a story, builds trust, and encourages loyalty without feeling like a hard sell.
When used together, they form a content strategy that feels both authentic and professional.
Compared to other parts of the UK, we believe Suffolk has been a little slower to embrace the full power of professional video and photography.
For years, many small businesses here relied on DIY social media posts — quick iPhone snaps, hastily written captions, maybe the occasional video if someone had the time. That may have got us by when the bar was low. But times have changed, professional content is king.
Scroll through Instagram or TikTok, and you’ll quickly see that the competition has levelled up. Professional content is no longer a “nice-to-have” — it’s the expectation. Suffolk businesses are realising that if they want to stand out not just locally, but regionally and nationally, they need content that feels sharp, engaging, and on-trend.
The good news is, more and more Suffolk businesses are catching on. Cafés, estate agents, local brands, and hospitality venues are investing in professional photography and video to tell their stories properly. It’s a shift that’s long overdue, but it’s happening — and those who move quickly are already enjoying a head start.
There’s no denying it — video content has taken centre stage in digital marketing. Algorithms love it, audiences engage with it, and it can communicate so much more in a short space of time.
A 30-second video can:
And the numbers don’t lie. Studies consistently show that video posts get higher engagement rates, longer watch times, and more shares than static images. It’s why platforms like TikTok and Instagram Reels are exploding — they’re built for short-form video storytelling.
For Suffolk businesses, video is particularly powerful because it can bring local stories to life. Think of a pub landlord talking about their seasonal menu, or a boutique owner showing how they curate their collections. These stories resonate with audiences who want to connect not just with products, but with people.
Photography: The Timeless Visual Anchor
But let’s not write photos off just yet. High-quality photography is still the bread and butter of content marketing.
A single striking image can stop someone mid-scroll. It can be repurposed for a website banner, a printed brochure, or a social media grid. Photos also tend to be more versatile than video — they load faster, they’re easier to share across different platforms, and they provide consistency for your brand’s look and feel.
Professional photography says: we take our business seriously. A beautiful product shot or a warm headshot will do more to build trust than you might think. After all, people make decisions quickly — and often, the first impression comes from a single photo.
Here’s the truth: asking whether video or photography is better is a little like asking whether coffee or tea is better. The answer depends on the situation, the audience, and the mood.
The most effective strategy? Use both. Build a content calendar that balances high-quality imagery with regular short-form videos. That way, you’re feeding the algorithm what it wants while giving your audience variety and value.
If the benefits of photo and video are so clear, why have so many businesses in Suffolk been slow to embrace them? A few common challenges crop up:
That’s where agencies like Greyhound Creative step in — not only capturing professional content but also making sure it’s put to work in the right way.
At Greyhound Creative, we’ve seen firsthand how businesses transform when they invest in professional content marketing. We don’t just show up with a camera, hand over the files, and leave you to it. Instead, we take a holistic approach:
This combination is what sets Greyhound Creative apart. Businesses don’t just get great content; they get an entire system for making that content work for them.
We’ve worked with cafés, pubs, clothing brands, estate agents, and more — and the impact is immediate. Engagement goes up. Followers grow steadily. Customers start to see the business as not just another local name, but as a brand with personality and professionalism.
Suffolk might have been behind the curve, but we’re catching up fast. Businesses who invest now are already standing out against the competition, and they’re positioning themselves for long-term success.
If you’re a Suffolk business wondering how to get started, here are some practical steps:
So, what’s more effective, video or photo content? The honest answer: it’s both.
Each plays a unique role in your marketing toolkit. Photography anchors your brand with consistency, while video gives it movement and energy. Together, they make your business feel alive, engaging, and trustworthy.
Suffolk businesses are waking up to this fact, and those who take action now will be the ones who lead the way.
If you’re ready to move past DIY posts and start showing your business at its very best, Greyhound Creative is here to help.
From photography and video to full social media management, we’ll create and deliver a content strategy that works — freeing you to focus on running your business while we make sure your brand is seen, heard, and remembered.
Get in touch today to see how we can help your business stand out in Suffolk and beyond.
