Brewing Success: The Effectiveness of our Social Media Management & Content Packages

We're spilling the beans on how we have helped local café titans to change their social media game and it's all thanks to the magic happening behind the scenes. Greyhound Creative works with a number of local brands to create stunning videography, photography and graphics. In this blog post, we will be exploring the effectiveness of the working relationship between Greyhound and independent Café business: Honey + Harvey.

Video Content and Photography Packages, curated by Greyhound: 

Have you ever scrolled past a photo of a perfectly frothed cappuccino or a well-dressed salad and felt an instant craving? That’s the power of Honey + Harvey’s content, carefully curated by Greyhound Creative. 

Honey + Harvey hosts three café sites across Suffolk (Ipswich, Woodbridge & Melton), that offer a host of delicious savoury and sweet goods, serve food daily as well as brewing a large selection of hot and cold drinks. As well as increasing the overall traffic across their three stores, it was important for the team that the socials promoted the events space hire, the retail sections found within the stores and the online shop that is home to a number of H+H branded products.

When approached by the Suffolk based independent café business, we immediately recognised the power beautiful content would have to entice, both new and existing customers in, by utilising photo and video content across social media that made these customers want to reach through the screen and grab a pastry or to invest in their fantastic range of retail options. 

From behind-the-scenes clips of their talented baristas crafting latte art to stunning still images of their delectable pastries, every piece of content tells a story. It’s like a virtual tour of the café, complete with all the sights, sounds, and smells that make Honey + Harvey so special. And let’s not forget about the human touch – we choose to their social media with shoutouts to their amazing staff, loyal customers and regular visiting hounds, making you feel like part of the family with every post.

A blonde lady working as a barista and holding a coffee, photographed in a cafe in Melton, Suffolk.
A gentleman working as a barista, wearing a Honey and Harvey apron, photographed in a cafe in Melton, Suffolk.

This is because for H+H, it’s not just about selling coffee, cake and delicious brunches; it’s about celebrating the people who make it all possible. Whether it’s a heartfelt tribute to a brilliant waitress or a shoutout to a regular who always brightens their day, as an independent business, Honey + Harvey’s social media is all about recognising the people that matter. Working closely with the senior H+H team, we wanted the socials to be as if their followers were having a conversation with an old friend every time they scroll through our feed – warm, welcoming, and always uplifting. 

This approach is a big part of reinforcing the message ‘local is loyal’. In order to achieve this, we placed a large focus on how Honey + Harvey has such a fantastic impact on their community, from using local suppliers such as ourselves, brewing local coffee from Butterworth’s, serving locally sourced food to financially supporting causes in the surrounding area that matter to them such as the East Anglian Air Ambulance and the ITFC Foundation to name just a few.

In addition to the outstanding photos, videos and heartwarming stories we spread, as part of their social media package with us, we create on-brand graphics for the socials that reinforce these messages and continue to promote what H+H has to offer. Whether it’s promoting upcoming events or spreading the word about their latest community initiatives, their social media is always buzzing with excitement and variety. 

The Sweet Taste of Success!

Photograph of a cafe menu with plates stacked below.

How does it work?

Having signed up with Greyhound Creative’s social media management, videography and photography packages, the Greyhound team works closely with the senior team at H+H in order to understand their brand, business goals, tone of voice and audience. Following the establishment of these key elements, Greyhound plans content to reinforce these, planning both video and photo shoots and later scheduling and posting pre-planned content approved by the team to be shared with the world. 

Using top of the range camera equipment such as the Sony FX6 & FX3 as well as the expertise of videographers and photographers that host over twenty years of combined professional experience, this is what sets Greyhound Creative apart from your local marketing agency that sends a digital marketing graduate to create your content with an iPhone. Beautiful content creation is at the heart of what we do. What’s more? Our packages are highly affordable for any business to implement.

So, what’s the verdict? Well, let’s just say that Honey + Harvey’s social media strategy is more than just effective – it’s downright revolutionary. With their winning combination of captivating, stunning content, human connection, and community engagement, they’ve managed to turn their online presence into a force to be reckoned with. 

And the numbers don’t lie, since working with Greyhound Creative, the implementation of their new social media strategy has meant Honey + Harvey has seen a significant increase in reach, engagement, followers and ultimately, sales. But more than that, they’ve created a digital space that feels like home to their customers and adds so much value to their business – a place where they can connect, share, and celebrate the things that matter most. It is important to remember that social media isn’t just about broadcasting messages; it’s about fostering genuine connections and conversations. For businesses, it’s an opportunity to humanise their brand, engage with their audience on a personal level, and build lasting relationships. By actively listening, responding, and participating in discussions, we believe businesses can turn their social media presence into a dynamic hub for socialising, where customers feel valued, heard, and part of a larger community. That is why, active response on your social media accounts is all part of the service Greyhound provides it’s customers. 

So the next time you’re craving a cup of coffee and a dose of positivity, look no further than Honey + Harvey’s social media feeds. Trust us, your taste buds – and your soul – will thank you 🍯☕️

Explore the value Greyhound Creative, Suffolk’s Creative Agency, can bring to your brand by taking over the management of your social media accounts, capturing bespoke, curated content, and working alongside your brand to increase leads. Get in contact and have a conversation with one of our lovely team today!

Image of coffee cups stacked up in a cafe.
A barista performing coffee art, pouring decorative milk into a latte.