Video Content vs Photo Content: Why the Smartest Strategy is Using Both

When you sit down to plan your digital marketing strategy, you may wonder should we focus on video or photography?

It’s a fair question. Budgets aren’t unlimited, video content is far less economical than photography, time is precious, and every business wants to make sure they’re investing in the type of content that will actually deliver results. Video can seem like the flashy option, while photography often feels like the safe, reliable choice.

But here’s the truth: it isn’t about choosing one or the other. The businesses that really succeed with their digital marketing today are the ones who learn how to use both video and photo content together in harmony. And while some regions have caught onto this trend years ago, we believe that Suffolk businesses are only just beginning to see the full potential of professional content marketing.

The exciting news? Those that are jumping on board are starting to reap the rewards, video is fast becoming the language of the internet — it’s how people discover, connect, and engage with brands in real time.

The Importance of Content Marketing – and How to Start Generating New Leads

Group of six people smiling at a camera with drinks in hand at a book launch.

In today’s digital-first world, potential customers are researching you long before they ever speak to you. The question is – what will they find? If your business isn’t actively creating and sharing valuable content, you’re missing one of the most effective (and cost-efficient) ways to attract, nurture, and convert new leads.

At Greyhound Creative, we’ve seen first-hand how content marketing transforms Suffolk businesses — from independent cafes to international brands — into trusted names that customers choose over the competition.

Greyhound Creative’s 15 Best Spots for Suffolk Photography

Rare breed sheep stood in a field.

Suffolk is a stunning county that offers photographers endless opportunities to capture England’s timeless beauty. With a coastline that stretches for miles, picturesque villages, historic architecture, and breathtaking landscapes, Suffolk is a dream for photographers seeking diverse, photogenic locations. Whether you’re a professional photographer or simply enjoy capturing beauty through a lens, here are some of the best places for Suffolk photography.

How to Elevate Your Social Media with Professional Management and Content Creation

Two dogs eating dog ice cream out of pots, sat at a table. Elevate Your Social Media with Professional Management and Content Creation

In this digital landscape, having a strong social media presence isn’t just optional—it’s essential for you to stand out from your competition. Whether you’re a small business or an established brand, managing your social media accounts effectively can make a huge difference in how customers view your brand and engage with them. That’s where Greyhound Creative’s social media management service comes in, offering a full package of planning, content creation, scheduling, and engagement reports.

Capturing the Essence: Greyhound Creative’s Media Triumph at Brighten the Corners 2024

Woman on a big stage in a shirt performing live on a stage, captured by Greyhound Creative in an Ipswich music venue.

In the bustling world of music festivals, capturing the vibrancy, energy, and essence of the event is a critical component of effective marketing. This year, Greyhound Creative took on the ambitious task of producing and managing all content creation for the multi-venue Ipswich-based music festival, Brighten the Corners (BTC) 2024. Our approach was focused on delivering high-quality content swiftly and strategically to boost ticket sales for both the current and upcoming years. Here’s a detailed account of how we successfully executed this project.

Brewing Success: The Effectiveness of our Social Media Management & Content Packages

Honey+Harvey's retail section of their Melton cafe.

We’re spilling the beans on how we have helped local café titans to change their social media game and it’s all thanks to the magic happening behind the scenes. Greyhound Creative works with a number of local brands to create stunning videography, photography and graphics. In this blog post, we will be exploring the effectiveness of the working relationship between Greyhound and independent Café business: Honey + Harvey.

Unleash the Potential of Your Brand with Our Social Media Management Service

In today’s digital landscape, a reliable online presence is crucial for any business aiming to stand out in a crowded and competitive market. Social media has become an integral part of this strategy, but how do you make the most out of it without sacrificing the time and effort necessary to run other areas of your business?

2023 Round-Up Blog

Man in a sunny, treed environment pointing to the camera whilst holding a water bottle.

In order to cap off 2023, Greyhound Creative member Esme Lee-Scott asked director Ricardo Markin some questions about their progress in 2023.

Introducing Greyhound Creative’s Studio

picture of creative space with a small coffee table and a doorway in the shot.

We are proud to show off our new & improved video production studio and office in Rendlesham, Suffolk which is now open for use. This space has been designed and built for your podcasts, interviews, product and talking head video needs. It is located at the Creative Hub: Old Jet on the Bentwaters Park.

Introducing Greyhound Studios

Introducing Greyhound Studios! Greyhound Studios is a platform that was set up to allow you to send your video footage to us for post-production. Alternatively, we can repurpose and adjust existing professional content to allow you to boost your online presence without breaking the bank.  Having worked with some of the groundbreaking start-ups across the […]